How Can Working With a Recruiter Improve the Hiring Process?

With Salesforce ranking as the #1 CRM for the 9th year in a row, there are a lot of jobs in the market, as well as a lot of Salesforce professionals. So what is the disconnect in hiring, and how can a Salesforce-focused recruiting agency help?

In your experience, what have the biggest obstacles in hiring been? Among surveyed hiring managers, the largest hurdle is technical skills, followed by salary expectations, candidates taking other offers, and overall culture fit. 

  1. Technical Skills

    There’s a combination of challenges with finding the right Salesforce technical skills. The Salesforce platform is expansive, where skills perfect for one role, aren’t relevant to another. Additionally, with a flood of Salesforce Certified candidates, a certification isn’t a guarantee for understanding business processes. Additionally, there are candidates with falsified experience offshoring their work. 

    Digging below the surface and beyond certifications to understand the specific business needs and how candidates’ experience is relevant is key to a hire that will add value to your Salesforce instance (and not create technical debt and security vulnerabilities).

  2. Salary Expectations

    Now, more than ever, salary expectations are all over the place. It’s much more challenging to base what salary to offer simply on years of experience. 

    Understanding market rate for quality of experience and specialization, as well as understanding candidate expectations, takes the guesswork out of the offer negotiation process. 

  3. Candidates Taking Other Offers

    With so many jobs on the market, there are often a lot of offers being presented to candidates. 

    Having insight into how far along candidates are in process with other organizations, as well as what their main drivers are for accepting a new position is vital to make sure your offer arrives in time and stands out among the rest. 

  4. Culture Fit 

Onboarding someone who is only a short-term fit wastes money and time for the team as well as creates a poor team environment.

Beyond technical fit, matching candidates with organizations that are both a long-term fit and a fit in terms of goals and working styles is key to growing a stable and effective team. 


With almost a decade of exclusively recruiting in the Salesforce ecosystem, Hireforce prides ourselves on our ability to screen candidates for specific technical and soft skills and long-term career goals that are aligned with a long-term fit in the organizations we partner with.