Dreamforce 2019 Key Takeaways
Just before the Holiday season kicked off, Salesforce held its annual conference, Dreamforce. Dreamforce, held in San Francisco, CA, is the world's largest software conference with more than 171,000 registered attendees and 13 million online viewers. With Salesforce’s statement at the end of October of a projected 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 2024, there was much anticipation at this year’s Dreamforce.
With our team on the ground attending sessions, meeting with candidates and connecting with clients, a few common themes continued to come up in conversation:
● Customer 360 Truth - the major product announcement at Dreamforce, which connects data across sales, service, marketing, commerce and more to create a single, universal Salesforce ID for each customer. Customer 360 Truth is a new set of capabilities that allow companies to connect, authenticate, and govern customer data and identity across Salesforce Now, with a complete view and deeper understanding of every customer, companies can deliver more personalized customer experiences.
● Education - with the introduction of Trailhead GO, the Mobile App for Trailhead, just before Dreamforce, the topic of education was a major theme. By 2022, more than 120 million workers worldwide need to reskill just to keep pace with automation and AI, and Trailhead’s mission is to democratize education and make learning accessible to all is at the forefront of the push for further education. While Trailhead is nothing new to the Salesforce Ecosystem, the introduction of Trailhead Go allows Trailblazers to skill up on the go with over 700 modules covering business, technical and soft skills that unlock a world of career opportunities both within the Salesforce ecosystem and beyond.
● Einstein and AI - with nearly half of U.S. households are already using a voice-activated device for everyday activities, Salesforce decided to throw their hat in the ring with Einstein Voice.
○ Einstein Voice Skills will empower administrators and developers to build custom, voice-powered Salesforce apps tailored to any role or industry, giving every employee a personalized CRM guide.
○ Service Cloud Voice integrates telephony into a unified agent console, enabling Einstein to offer recommendations and the next best actions in real-time to improve service experiences.
○ Einstein Call Coaching helps managers spot trends within conversational data and provide sales reps with the best practices and insights needed to optimize every customer call.
Of all the buzzing topics and recurring themes popping up throughout Dreamforce 2019, one final comment seemed to stick with the entire team at Hireforce, as well as across the Salesforce ecosystem; the words of President Barack Obama in the fireside chat with Salesforce CEO, Marc Benioff.
“be kind, be useful.”
As we kick off the holiday season and wrap up 2019, keep this sentiment in mind. We can’t wait for Dreamforce 2020 and are looking forward to the continued growth in the ecosystem in the coming years!