Corrina Cohen is an Award-winning, conference presenting, 2020 Marketing Champion, and Salesforce Certified Marketing Cloud Developer at Famous Footwear covering Email, Push, and SMS. Corrina is the Denver Salesforce Marketing Cloud User Group Leader, and a great resource for individuals looking to grow in their professional career. Corrina is well regarded for her mentorship, specifically in the Marketing Cloud space, as someone who “never refuses a student's question and with a unique kindness that only [she] has, demos every little step. Student’s really get a chance to step into her mindset and thought process, apply this newly taught skill to their current work situations, and succeed.” We were lucky enough to connect with Corrina briefly over her time in the Salesforce Community, and as a female leader:

Can you tell me a bit about what you do in the Salesforce Community and what your role is?

I am the Denver Salesforce Marketing Community Group leader sharing my experience in the digital marketing world and connecting my group members to other thought leaders for the marketing cloud. I also present at industry conferences both Salesforce and ESP agnostic on how we are innovating our marketing programs and what other companies can do to create the same experiences for their customers. I also partner with CU Boulder Leeds School of business educating college students on the more technical roles that are forming to support marketing departments. (I am often the only technical person in an entire marketing department and struggle to hire candidate I can train to replace me some day)
At Caleres, I am a Marketing Developer where it is my job to ensure our communications (email, SMS, and push) make it out the door without issue. I am also the one who listens to the C-Suite big ideas and figures out how to make it a reality.

As a female leader, what has been the most significant barrier in your career?

Life/work balance as a working mother followed closely by proving my knowledge as a developer sitting in the marketing department.

Who inspires/inspired you and why?

The US Women's Soccer team (under-appreciated assembly of badass women), My mom (the first female outside salesperson in her region at her company back in the late 80's and early 90's), the original suffragettes, RBG.

What are some of the characteristics of a good leader?

Empathy, integrity, patience, accountability, courage, honesty, creativity, and a sense of humor

What advice would you give to the next generation of female leaders?

Don't undervalue yourself - apply for that job even if you don't meet every bullet point, be confident in your abilities and learn how to articulate them, support each other FOR REAL.

What is your proudest accomplishment?

Professionally it would be when my team won the 2020 Content Marketing Creativity category in the MediaPost EIS Awards for Email Marketing Excellence
Personally: Raising 2 kids who have their own unique passions and stand up for what they believe in

Where will we find you on a Saturday morning at 10 a.m.?

Exercising either via a hike in the Rockies with my dogs or on my Peloton (I'm training for my first multi day backpacking trip this summer)