With 2023 on the horizon, Salesforce is on track for growth in the new year. Releasing multiple new features over the last few months of 2022, Salesforce has laid a roadmap for which expansion can be expected in the year ahead. With ‘innovation’ as one of the company’s five values, continuous improvement to meet market demand is at the top of Salesforce’s priorities. Below is a brief overview of recently released Salesforce features that signal where the company is growing as we head into 2023.
Upcoming Salesforce Trends
Data Unification: Salesforce Genie
Launched at Dreamforce in 2022, Salesforce Genie is the latest metadata search engine designed to track and provide advanced real-time customer data. Enhanced with Einstein, this search platform predicts customer insights to inform business decisions. Learn more about the Salesforce Genie data platform and its support with customer personalization here.
Climate Action: Salesforce Net-Zero Cloud & Marketplace
The call to action for corporations to combat the climate crisis has strengthened over the years. In response, Salesforce recently introduced a platform for companies to meet their sustainability goals. Many companies have set the goal to become net-zero– contributing to initiatives that result in no incremental net increase of greenhouse gas emissions to the environment. These companies invest in climate- and sustainability-related projects to reach their net-zero targets. Salesforce Net-Zero Cloud and Marketplace offer a platform to do just that.
Net-Zero Cloud is a feature designed to use with Commerce Cloud to track sustainability measurements and targets, including a business’s carbon footprint– meaning how much greenhouse gas a company emits each year.
Net-Zero Marketplace is a platform any business can use to purchase verified projects to offset their carbon emissions, simultaneously offering companies space to list their project details for easy purchase. An array of projects are included, spanning renewable energy, to water treatment, to forestry.
Check out more on Salesforce’s decision to launch this platform service here!
Health Innovation: Patient 360
Salesforce Patient 360, a newly released feature for Health Cloud, is designed to centralize patient data in one location across a variety of medical units and resources. Enhancements regarding behavioral health intakes, access to advanced therapies, and coordinated care can be expected with the new updates. Patient satisfaction should increase by consolidating patient data sources and creating easy channels of communication.
Emerging as a leader in the field service management area, Salesforce has recently launched new Field Service features, used with the platform on Service Cloud. Built on Salesforce Genie, the updated Field Service features include proactive maintenance insights, a customized user interface, and an AI-guided visual assistant. Having concrete plans to expand this feature with companies such as Honeywell and Beldon Roofing, Salesforce is growing its hold within the field service industry.
Business Messaging: WhatsApp Collaboration
In September 2022, Salesforce announced a major partnership with the world’s largest messaging application, WhatsApp, signaling a major investment in business messaging and customer engagement. Citing data around customer communication preferences, satisfaction, and engagement expectations, Salesforce suggests this partnership will result in increased revenue, personalized customer journeys, and data security.
2023 Trends: What Else?
As the world changes and the way we work evolves, Salesforce continues to fill the gap in enhanced customer relationship-building. Surely there will be more areas of expansion and growth than the ones mentioned above. What trends are you seeing in your corner of the Salesforce ecosystem?