In some exciting news this month, Salesforce and Formula One Racing have announced their 5-year partnership, which will strive to help F1 achieve Net Zero emissions by 2030 as well as serve to increase awareness around Salesforce’s sustainability solutions.
Formula 1 Racing began in 1950, and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Salesforce has net zero emissions today and has achieved 100% renewable energy for its global operations.
Formula One will join companies such as Cliff Bar, MillerKnoll, Uhuru, and ISDI: Digital Talent in adopting Salesforce’s Net Zero Cloud technology, aimed at helping Salesforce customers easily track, analyze and report on their environmental data and impact. With Net Zero Cloud, Salesforce enables organizations to make strides in the direction of carbon neutrality.
In addition to utilizing Salesforce’s Net Zero Cloud technology, Formula One will also implement Salesforce Customer 360 in an effort to provide greater analysis of the F1 global fanbase. Salesforce Customer 360 will help track communication amongst the F1 fanbase as they engage with the sport. This is all in an effort to increase and enhance the way fans participate with the sport. For example, F1 will broadcast new concepts like ‘Driver of the Day’ via data pulled from Salesforce.
Since publicizing this partnership, Salesforce and Formula 1 have released the following statements.
“Salesforce is excited to join the fast-paced world of Formula 1, partnering with them to connect with their global fanbase in a whole new way. Working with F1 to transform their approach to fan engagement and sustainability will give existing fans even more to love, and open doors for new audiences as the sport continues its rapid growth. It’s an exciting time for F1, and we’re thrilled to be a part of it.” – Brandon Snow, Managing Director at Commercial Formula 1
“Salesforce is excited to join the fast-paced world of Formula 1, partnering with them to connect with their global fanbase in a whole new way. Working with F1 to transform their approach to fan engagement and sustainability will give existing fans even more to love, and open doors for new audiences as the sport continues its rapid growth. It’s an exciting time for F1, and we’re thrilled to be a part of it.” - Colin Fleming, Executive Vice President of Global Brand Marketing for Salesforce
So, what do you think about this partnership? Are you already an F1 fan or are you curious to learn more about Formula 1 Racing and/or Salesforce, or look into Salesforce’s sustainability services after hearing about this partnership?