Dreamforce 2023 emphasized Salesforce's commitment to immersing AI into every facet of its products and services. AI was not just a buzzword at Dreamforce; it was the driving force behind numerous announcements and sessions.
The standout highlight of Dreamforce 2023 was the evolution of Einstein AI, which is now more innovative and integrated than ever before. Key features included:
Einstein 1 Platform: Featuring significant advancements for Salesforce Data Cloud and Einstein AI capabilities, all built on Salesforce's underlying metadata framework. A trusted AI platform for customer companies, the Einstein 1 Platform allows companies to safely connect any data to build AI-powered apps with low code and deliver entirely new CRM experiences.
Einstein Copilot: A new and trusted out-of-the-box conversational AI assistant built into the user experience of every Salesforce application. Einstein Copilot will drive productivity by assisting users with their workflow, enabling them to ask questions in natural language and receive relevant and trustworthy answers grounded in secure proprietary company data from Salesforce Data Cloud. In addition, Einstein Copilot proactively offers options for additional actions beyond the user's query – such as a recommended action plan after a sales call or creating a new service knowledge article.
Einstein Copilot Studio: An easy new way for companies to build an entirely new generation of AI-powered apps with custom prompts, skills, and AI models to close sales deals faster, streamline customer service, auto-create websites based on personalized browsing history, or turn natural language prompts into code, as well as hundreds of other business tasks. Einstein Copilot Studio also provides configurability to make Einstein Copilot available for use across other consumer-facing channels like websites to power real-time chat, Slack, WhatsApp, or SMS.
"Now, with Data Cloud and Einstein AI native on the Einstein 1 Platform, companies can easily create AI-powered apps and workflows that supercharge productivity, reduce costs, and deliver amazing customer experiences." - Parker Harris, Co-Founder and CTO, Salesforce.
Additionally, Salesforce touched on a handful of other facets of Einstein, including:
Skilling Up with AI: To encourage adoption and ensure companies get the most out of AI, Salesforce announced an expanded range of AI-focused courses and learning resources on its Trailhead platform, making it easier for users to acquire AI skills and stay up-to-date with the latest AI advancements.
Ethics and AI: A central theme at Dreamforce was acknowledging the importance of ethical AI and the responsible use of AI technology. Salesforce emphasized its commitment to building AI tools with transparency, fairness, and equity in mind.
Dreamforce 2023 was a testament to AI's pivotal role in shaping the future of Salesforce and its ecosystem. With Einstein AI at the forefront, businesses are poised to leverage AI-powered insights and automation to drive more intelligent customer engagement, enhance decision-making, and achieve greater success.
As AI continues to evolve within Salesforce, organizations that embrace these innovations stand to gain a competitive edge in an increasingly data-driven world. Dreamforce 2023 reaffirmed Salesforce's commitment to empowering businesses with the tools they need to thrive in this AI-powered future.
With new trails on Trailhead, more applications and integrations, and Einstein Copilot and Einstein Copilot Studio, is your company ready to leverage what Salesforce Einstein offers? Hireforce has contractors and full-time candidates who have invested time to enhance their skills and work on projects within Einstein, giving them hands-on experience and experts in the space. Reach out to us today to learn more about how our candidates can help your company advance.